Today marked the opening of the latest attraction from the Merlin Group. Shrek’s Adventure, billed as “A unique, laugh out loud walk and ride misadventure” has been 2 years in the making and is located in County Hall, London. This is the same building that houses the New London Dungeon, also next door to the London Eye and the London Aquarium – all of which are owned by Merlin.
Interestingly, media coverage of this new attraction’s opening has been fairly low-key and as a result many people are a little confused as to what the attraction actually is, who it’s aimed at and what is involved. Thankfully HTR are here to (attempt to) explain all! The official website describes the attraction as “A unique walk and ride attraction for the whole family. Step into the kingdom of Far Far Away and enjoy a brand new madcap Shrek adventure where amazing DreamWorks animation, captivating story-telling and a good dose of Donkey’s cheekiness awaits.”
It is our understanding that the set up of the attraction is very similar to that of the existing Dungeonsattractions, which combine a mix of actor-led shows with immersively themed environments and rides. Shrek features ten shows and one simulator ride. The simulator appears to be the first port of call on the “Adventure”, and is themed as a London Bus, where Donkey is your tour guide. Details of the simulator were shown on the original plans for the attraction, which can be seen below.
After the bus journey visitors are treated to what is advertised as ten shows, however the attraction’s website only lists 7 of these:
Whilst the attraction is primarily Shrek themed, as you can see the final show is a bit broader and introduces characters from other Dreamworks Films, including Madagascar, Kung Fu Panda and How To Train Your Dragon. Perhaps this could be an indication as to how the attraction may develop over the years and expand to focus on multiple films from within the franchise.
Reviews from those who have tried it out already seem very positive, with one enthusiast saying that it’s “The best theming Merlin have ever done”, whilst The Sun lowered the tone by saying the attraction will “provide a happy ending”
Shrek’s Adventure opened on 1st July 2015 and will be open daily from 10am – 6pm. Tours last approximately 1 hour 15 minutes with prices starting at £23.40. We plan to check it out for ourselves very soon and will be sure to write a full review once we have.